Saunders Wood Works Monday Automation Strategy

Monday.com as the single source of truth—live health on every job, crew and schedule in one place, AI on email and meeting notes, and milestone invoicing into QuickBooks. Built for how high-end cabinet work actually moves, not a generic playbook.

20
Build Days
4
AI Automations
1
Central Platform
01 The Problem

Six pain points costing
real money every week.

01

No real-time project visibility

No single view showing which projects are on track, behind schedule, or burning margin. Problems surface too late.

02

Linear-foot pricing leaves money behind

Flat LF rates don't account for hardware costs, finish complexity, or design time. Hardware as overhead quietly erases profit on high-end jobs.

03

Appliance packets derail design timelines

PDFs arrive mid-project. Model numbers and cut-out specs get manually hunted, and the designer waits. Every delay costs install-date credibility.

04

Builder time isn't tracked to profitability

You can't know if the most-worked project is your most profitable. A smaller job could be silently eating your best crew hours.

05

No daily operating system for Matt

No structured morning view of what's at risk, who's idle, which quotes need follow-up — and no automated way to stay ahead of it.

06

Communication runs on memory and calls

Email threads, verbal updates, missed follow-ups. The company's "seamless" promise is hard to keep without systems supporting it.

02 The Solution

One platform.
Four automation layers.

Monday.com as the system of record, n8n for four precision workflows, a custom appliance-extraction app, and an AI email assistant — all connected, all phone-accessible in three taps.

🗂️
Core

Monday.com Pro

4-board workspace — Customers CRM, Projects with Gantt, Leads & Intake, and Matt's CEO Command Center dashboard.

Glue

n8n Workflows

QuickBooks milestone invoicing, Gmail draft assistant, and Otter action-item capture — all with human approval gates on money and measurements.

📐
Custom App

Appliance Extractor

Upload a PDF appliance packet — AI extracts model numbers and cut-out W/H/D, then emails Matt and the designer for review before touching AutoCAD.

✉️
AI Layer

Email Draft Assistant

Incoming client emails are matched to the right project in Monday, and a context-aware reply appears in Matt's Gmail for one-tap approval and send.

🎙️
Voice AI

Meeting Intelligence

Otter.ai transcribes every on-site meeting. AI extracts tasks, owners, and due dates. Monday items created automatically — no one takes notes.

📊
Profit Layer

Revenue-Per-Hour KPI

Every project surfaces its revenue-per-labor-hour in real time. Matt finally knows which projects deserve the most crew attention.

03 Project Intelligence

Project Health Score —
automatic, always on.

Every project self-scores every time it's updated. No manual check-ins, no spreadsheets — a live formula that tells Matt exactly where to look before the day starts.

📅
Schedule Variance
Days behind original plan
💰
Budget Variance
Actual cost vs. quoted value
Open Tasks %
Incomplete items vs. total
🕐
Days Since Update
Staleness penalty — silence costs points
Monday Formula Column — Health Score (0–100)
IF(OR({Sched Var%} > 10, {Budget Var%} > 10),
  "🔴 At Risk",
  IF(OR({Sched Var%} > 5, {Budget Var%} > 5,
         {Open Tasks%} > 20),
    "🟡 Watch", "🟢 Healthy"))

// Numeric score
100 − ({Sched Var%}×2) − ({Budget Var%}×2)
    − ({Open Tasks%}×1) − ({Days Stale}×1)

🟢 Healthy

All variances under 5%, tasks on track, board updated within 3 days. No action needed — Matt's morning view stays green.

Variance < 5% · Tasks < 20% open · Updated < 3 days

🟡 Watch

One metric is drifting. Project owner gets an auto-notification. Matt reviews at next morning check-in — still recoverable.

Any variance 5–10% · or open tasks 20–35%

🔴 At Risk

A variance exceeded 10%. Matt is alerted immediately. If red persists 2 days, a "Fix Project Risk" task is auto-assigned.

Any variance > 10% · Triggers instant alert + task
04 Monday Workspace

Four boards.
Zero double-entry.

Every customer, project, lead, and task in one Monday workspace. Search a last name and see every project, past and future, for that family in one click.

Projects Board — Column Schema
Project Name Text
Status Status
Client Connect
Owner People
Crew Assigned People
Timeline Date
Install Date Date
Quote Value $ Number
Budget $ Number
Actual Cost $ Number
Budget Variance % Formula
Estimated Hours Number
Time Tracking Time
Hours Variance % Formula
Revenue / Hour Formula
Open Tasks % Formula
Days Since Update Formula
Health Score Formula
Priority Status

Subitems represent phases: Design → Materials → Build → Install. Each phase has Owner, Status, Due Date, Dependency, and Notes. Finish-to-Start dependencies auto-cascade dates when a phase slips.

Customers CRM — Column Schema
Last, First Name Text
Phone Phone
Email Email
Address Location
Referral Source Status
Projects (linked) Connect
Active Project Count Mirror
Lifetime Revenue Mirror
Last Contact Date

Mirror columns pull live revenue and status from the Projects board. One search surfaces every project, past and future, for any household.

Customer Intake WorkForm — Automation Entry Point
Client Last, First Text
Project Type Status
Cabinet Style Status
Inset / Overlay Status
Door Style Text
Height (in) Number
Width (in) Number
Depth (in) Number
In-Cabinet Lighting Check
Built-in Drawers Check
Trash Compartment Check
Reference Photos File
Estimated Budget Number

This form lives on your site. A prospective client fills it out — and the moment they submit, the automation stack fires: a new lead appears in your Monday Leads board, Matt gets a notification, and the system queues a follow-up task. Once qualified, a single status change promotes the lead to a full project with all four phase subitems auto-created and dependencies cascaded. No manual entry. No dropped leads.

Monday Native Automations
When Status → Qualified: create item in Projects board, assign to Matt
When item created in Projects: create subitems — Design, Materials, Build, Install
When Phase = Install: notify Crew Assigned with date and location
When Health Score = 🔴: notify Matt immediately via email + in-app
When Health Score = 🔴 for 2+ days: create "Fix Project Risk" task assigned to Owner
When Status = Quote Sent: create follow-up task due in 2 business days
When Budget Variance % > 10: set Status to "At Risk", notify Owner
When no update for 3 days: notify project Owner to update the board
When Quote accepted: auto-create full project with all phases and dependencies
Every Monday 8am: email summary of all 🔴 and 🟡 projects sent to Matt
05 Matt's Daily Loop

15 minutes every morning.
Full operational control.

Matt's Morning Command Checklist
🔴

Projects at risk

See any 🔴 or 🟡 projects, click in, review the variance, assign a task to unblock it before the day starts.

💰

Revenue / hour by project

Which project is eating the most hours proportionally? Reallocate crew to the highest-value work.

📩

Pending email drafts

AI has pre-written replies to all incoming client and vendor emails with project context. Review, adjust, send in one tap.

👷

Builder workload

Workload widget shows who's overloaded and who has capacity. Move idle builders to productive work immediately.

📋

Quotes pending

Every sent quote and how long it's been sitting. No deal dies because a follow-up fell through the cracks.

Matt's Command Center
Live
$847K
Active Revenue
↑ $62K
$118
Rev / Hour
↑ $12
2
At Risk 🔴
↑ 1 today
06 AI Automations

Four n8n workflows.
Human-approved at every gate.

01
💵

QuickBooks Milestone Invoicing

Project status change triggers the right invoice — 20% deposit, 30% pre-install, 50% post-install — calculated and pushed to QuickBooks automatically.

Monday status change detected
n8n calculates milestone % from Quote $
Invoice created in QuickBooks Online
Invoice # written back to Monday
02
✉️

Email Draft Assistant

Incoming client email arrives, gets matched to the right project in Monday, and a context-aware reply draft appears in Matt's Gmail for one-tap approval.

Incoming email triggers n8n
Sender matched to Monday Customers board
Claude drafts reply with project context
Draft appears in Gmail for Matt's approval
03
🎙️

Meeting → Monday Tasks

Otter.ai transcribes every meeting. AI extracts action items, owners, and due dates, then creates the right Monday tasks automatically — no manual notes.

Otter sends transcript via webhook
AI extracts tasks, owners, due dates
Matched to client name in transcript
Monday items created on correct project
04
📐

Appliance Packet Ingestion

Email with spec PDF arrives. System extracts all model numbers and cut-out dimensions using AI, emails Matt and designer a review table. (Phase 2)

Gmail label triggers n8n
PDF sent to AI for structured extraction
Review table emailed for approval
After approval → Monday subitems created
07 Build Timeline

20 working days.
Five phases. One go-live.

Every phase has a defined deliverable and sign-off before the next begins. No open-ended sprints, no scope creep — just a clean handoff at day 20.

Day 1
Day 5
Day 10
Day 15
Day 20
Discovery
Days 1–4
Kickoff · Process Map · Scope Freeze Discovery: align on goals, map current processes, freeze scope so design and build estimates stay anchored. Deliverables include kickoff notes and signed scope baseline.
Design
Days 5–6
Board Schema · Workflows Design: Monday board architecture, column schema, and automation blueprint—documented before any build work so n8n and integrations match real workflows.
Build
Days 7–11
Monday · n8n · Email AI · Dispatch Build: configure Monday, wire n8n workflows, email-draft assistant, dispatch views, and QuickBooks milestone hooks—with approval gates on money and customer-facing messages.
Test
Days 12–13
UAT on Real Projects Test: user acceptance on live or near-live projects—prove health scores, automations, and invoicing paths before training and go-live.
Train & Launch
Days 14–20
Loom Library · Paired Training · Go-Live · Handoff Train & launch: Loom library for async reference, paired working sessions, go-live cutover, and handoff with SOPs plus 30-day post-launch support.
Scope
Frozen
Design and automation work proceeds only after scope sign-off—reduces rework and change-order churn.
Build
Complete
Integrations and boards are built and tested; ready for UAT on real jobs.
Go-Live
Production use with team training complete; Matt runs daily ops from the Command Center.

Discovery

Align & baseline

Days 1–4

  • Kickoff workshop: goals, roles, and “definition of done” for Phase 1
  • As-is process map (sales → design → build → install → billing)
  • Inventory of boards, tools, and integrations; risk & dependency list
  • Scope freeze sign-off before design/build spend

Design

Blueprint before build

Days 5–6

  • Monday workspace architecture: boards, groups, columns, views
  • Automation blueprint (triggers, owners, failure paths)
  • Health score formula spec + dashboard wireframe
  • CRM / intake field mapping and quote-to-project handoff

Build

Configure & integrate

Days 7–11

  • Monday configuration, templates, and permissions
  • n8n workflows: email, tasks, follow-ups, milestone signals
  • AI email draft path with approval; Otter → action items (if in scope)
  • QuickBooks milestone hooks tested in sandbox or safe account

Test

Prove on real work

Days 12–13

  • UAT on real or mirror projects: health score, dispatch, CRM
  • Edge cases: overdue tasks, stalled quotes, failed automations
  • Fix list triaged; build complete checkpoint

Train & launch

Adoption & cutover

Days 14–20

  • Loom library: short clips per workflow (reference after we leave)
  • Live working sessions with Matt + leads; cutover date agreed
  • Go-live: production boards, monitoring, and rollback plan
  • Handoff doc + 30 days post-launch support window
08 Investment

Phased to match
your growth.

Phase 1 delivers the core operating system. Every phase builds on a stable foundation — no rip-and-replace, no lost data, no starting over.

Phase 1 — Live Previews
Automation Entry Point
Client Intake WorkForm
Your customers fill this out. The moment they submit, the automation stack fires — no manual entry, no dropped leads. Every field feeds directly into Monday.
Customer fills out & submits on your site
Lead appears in Monday Leads board instantly
Matt gets a notification + follow-up task queued
One click qualifies → full project auto-created
Saunders Wood Works — New Project Inquiry
Client Name
Johnson, Sarah
Project Type
Kitchen Remodel
Cabinet Style
Shaker
Width (in)
144
Est. Budget
$42,000
Add-ons
Lighting
Drawers
Trash
triggers automation
Live Intelligence
Project Health Score
Every project auto-scores itself on budget and schedule variance. Red flags surface immediately — before they become real problems.
Formula runs on every update automatically
🟡 Watch — project owner auto-notified
🔴 At Risk — Matt gets an immediate alert
2 days red → "Fix Risk" task auto-assigned
Whitmore Kitchen 94 🟢 Healthy
Harris Master Bath 88 🟢 Healthy
Pemberton Pantry 71 🟡 Watch
Collins Library 54 🔴 At Risk
⚡ Alert sent to Matt · Fix Risk task created
Matt's Morning View
CEO Command Center
15 minutes every morning. One dashboard with every at-risk project, revenue-per-hour by job, pending email drafts, and builder workload — on any device.
Check at-risk projects & unblock before 9am
Review revenue/hour — reallocate crew fast
Approve AI-drafted email replies in one tap
See overloaded vs. idle builders at a glance
Matt's Command Center Live
$847K
Active Rev
↑ $62K
$118
Rev/Hour
↑ $12
2
At Risk 🔴
↑ 1 today
Whitmore Kitchen
$128/hr
Harris Bath
$106/hr
Pemberton Pantry
$79/hr
Collins Library
$53/hr
Customer Intelligence
Customer CRM
Search any last name and see every project, past and future, for that household. Lifetime revenue, referral source, and active project count — all live-mirrored from the Projects board.
One search — full client history surfaces
Lifetime revenue mirrors from Projects board
Referral source tracked for every new lead
Linked to all projects — no double-entry
Customers CRM
Johnson, Sarah $42K 1 active
Johnson, Mark $28K 2 complete
Johnson, Patricia $91K VIP · 4 jobs
Referral: Real Estate Agent · Sycamore Dr · 3 results
Crew & Schedule
Dispatch Calendar + Crew Assignment
Every install and build phase blocked on a calendar view. See who's where, who's idle, and who's double-booked — without a single phone call.
Phase dates block automatically on calendar
Crew assigned to each phase — visible to all
Workload widget flags overloaded builders
Install crew notified auto when phase begins
Week of Apr 21 4 builders · 3 active jobs
Mon
Tue
Wed
Thu
Fri
WhitmoreBuild · T.Reed
WhitmoreBuild · T.Reed
HarrisInstall · J.Cole
HarrisInstall · J.Cole
CollinsDesign · Matt
WhitmoreFinish · T.Reed
CollinsKickoff · Matt
Phase 1 — Now
$6,000
50% on kickoff · 50% on go-live · Net-15
Monday Pro workspace — 4 boards + dashboards
Project Health Score + CEO Command Center
Customer CRM with full project history search
Intake WorkForm with full cabinet spec fields
Dispatch calendar view + crew assignment
QuickBooks 20/30/50 milestone automation (n8n)
Gmail email draft assistant (n8n + Claude)
Otter → Monday action-item automation
Loom training library + 2× paired sessions
Written SOPs + 30-day post-launch support
Phase 2 — 30–60 Days Out
$4,500
Builds on Phase 1 — same stack, no migration
Appliance Packet Extraction app (Next.js + Vercel)
Gmail appliance-detection automation (n8n)
Designer review portal before AutoCAD push
Pricing audit — hardware markup matrix + change-order policy
Quote-to-acceptance tracking with auto follow-up sequences
Phase 3 — Custom Dashboard
TBD
Scoped after Phase 1 KPI baselines are live
Custom Next.js + Supabase dashboard — Matt's personal view
Dispatch calendar with drag-and-drop scheduling
Conflict detection for double-booked builders
Customer-facing client portal with project status
All data portable via Supabase Postgres — never locked to Monday
09 Monthly Run Costs

What it costs
after go-live.

No hidden fees, no proprietary lock-in. Every tool has a free tier or open-source alternative. The monthly total is less than a single missed change order on a $60K kitchen.

ToolPurposePlanMonthlyNotes
Monday.comSystem of record — boards, automations, dashboardsPro, 10 seats~$190Annual billing; unlocks Gantt, Time Tracking, Formulas
Otter.aiMeeting transcription + action-item captureBusiness, 8 seats~$240Fireflies Pro (~$96/mo total) is the budget alternative
n8nAll automation workflowsSelf-hosted on Railway~$5Full control, no per-task Zapier pricing
SupabaseData persistence for future dashboardFree → ProFree → $25Free tier covers Phase 2 launch volume
Claude APIEmail drafts + task extraction + appliance extraction (Phase 2)Usage-based~$100Pay-as-you-go; estimate for a small shop's volume (~75–100/mo typical). Scales with actual traffic.
QuickBooks OnlineBilling (existing client expense)ExistingClient paysNative Monday integration + n8n handles milestone logic
Total (Phase 1 live)Monday + Otter + n8n + Claude (est. usage)~$535/moExcludes QBO; Supabase often $0 until Phase 3 scale
10 What You Get

The system doesn't just
organize — it reveals.

RPH

Revenue / Hour (live)

A Monday formula on each project compares labor hours to revenue so you set your own target and see which jobs clear the bar. Figures in dashboards (e.g. Rev/Hour widgets) are illustrative—not a guarantee.

15m

Matt's Daily Ops Time

One dashboard, five cards checked, tasks assigned. The full morning review on a phone if needed.

0

Missed Follow-Ups

Every sent quote creates an automatic follow-up task. No deal dies because of a forgotten check-in two business days later.

30s

Email Response Time

AI drafts every client reply with full project context. Matt approves and sends. Clients feel white-glove responsiveness.

100%

Appliance Specs Captured

Every appliance packet auto-extracted and reviewed before it ever touches AutoCAD. No more mid-project scrambles. (Phase 2)

Scalable Foundation

Everything lives in portable Supabase Postgres. The Phase 3 custom dashboard plugs straight in — no migration, no starting over.

Phase 1 proposal

Review the plan above, then generate a printable invoice for records. Edit bill-to and remittance details before saving as PDF.

Open intake form
Wood

Monthly Subscriptions

Recurring tool & API · paid to vendors

Line items

Monday.com
:
~$190/mo
Otter.ai
:
~$240/mo
n8n
:
~$5/mo
Supabase
:
Free → $25
Claude API
:
~$100/mo (usage)

Summary

Monthly total
:
~$535/mo
Billed by
:
Vendor-direct
Excludes
:
QuickBooks (existing)

Claude is pay-as-you-go — estimate, not a prepaid block.

Click to bring forward ↗

Invoice · Phase 1

Saunders Wood Works LLC — Monday Automation Strategy

Parties

Bill to
:
Matt Price — Saunders Wood Works LLC
859 Coleman Blvd,
Mount Pleasant, SC 29464
Remit to / Payable to
:
Hans Turner
1651 Eldora Ln. STE 310
Mount Pleasant, SC 29464
Check / Wire

Invoice Details

Invoice #
:
SWW-OPS-P1
Date
:
Apr 17, 2026
Terms
:
Net-15 · 50/50 kickoff / go-live
Status
:
Ready to send

Line item

Description
:
Phase 1 — Operations system implementation (Monday Pro, health score, CRM, intake, n8n automations, training & 30-day support)
Amount
:
$6,000.00
Total due
:
$6,000.00

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