Field notes · strategypresentation.com
The drafting room.
Working notes on evidence-backed pitching — audits that become decks, decks that close, and the operations math underneath both.
How long does it take to make a pitch deck?
The honest ranges: 20–40 hours in-house, 1–3 weeks with an agency, minutes when the evidence is already gathered. Where the time actually goes, and how to cut it without cutting quality.
How do you turn a website audit into a pitch deck? (Step by step)
A practical walkthrough for converting audit findings into a boardroom-ready pitch deck: pick the verdict, sequence the evidence, price the fix, and end with one ask.
How much does a pitch deck cost?
Freelancer, agency, and in-house pricing for 2026 — what each tier actually buys, why identical-looking decks differ by 10x, and how to tell design fees from thinking fees.
Pitch deck structure that closes: the 11 slides investors and clients actually read
The 11-slide pitch deck structure that survives real meetings: verdict-first cover, evidence before solution, a priced build sheet, and a single unmistakable ask.
Which presentation template style should you use? 8 styles compared (with live examples)
Blueprint, Voltage, Summit, Signal, Editorial, Monospace, Gallery, Beacon — what each presentation template style signals, when to use it, and a live sample deck for every one.
Why do claims without sources lose deals? The case for evidence-backed presentations
Uncited claims put the burden of belief on your buyer. How citation-first slides change the room, what counts as a source, and how to retrofit receipts into an existing deck.
Website credibility scores explained: what does a 62/100 actually mean?
How a website credibility score is computed, what the ten weighted dimensions measure, why 62/100 is a D-, and which fixes move the number fastest.
The first-hire debate: assistant, agency, or AI operations system?
Assistant, agency, or AI operations system — a decision framework for the owner drowning in ops: what each option actually buys, what it costs beyond the invoice, and how to test before committing.
How to present a website audit to a client without losing the room
Audit meetings die of completeness. The fifteen-minute walkthrough that survives: verdict first, three to five cited findings, a priced plan, one ask — and the audit in the appendix.
Sales deck vs pitch deck vs strategy presentation: which one closes deals?
Three deck types, three different protagonists: what sales decks, pitch decks, and strategy presentations each do, where each fails, and which one to bring when a deal must close.
How AI builds a pitch deck from public data (a transparent walkthrough)
Scan, handoff, argument, render: the full pipeline that turns a business's public record into a cited pitch deck — including what the AI is forbidden to do.
Self-contained HTML presentations: why one file beats PowerPoint and Google Slides
PowerPoint and Google Slides optimize for editing; decks die at delivery. What a single self-contained HTML file fixes — offline, no fonts, no logins — and when slideware still wins.